computanomics.org

Yesterday, I applied for an American Express Gold Card (Japan).

The rep explained to me that in case I got hospitalized during a trip overseas, I could call the hotline of theirs to have them pay for my health care expenses.

He explained also to me that in case I use a taxicab affiliated to them, I could have some discount for the ride.

Also, for an additional $10, in case I lost my wallet, they would insure me and cover the damage incurred.

The rest, I don’t remember but I believe that’s of the same order.

They are selling nothing but what-ifs, don’ they? “Sir, what if you lose your wallet; what if you get sick ; what if you have reserved and paid for a seat at a concert but can’t suddenly go on day d. Etc… ” what if… what if …what if…

To add to the emptiness, each what-if has some pre-conditions to qualify to,  in order for you to get covered and reimbursed.

For example, you don’t get covered if your not-going-to-the-concert was not caused by reasons out of your control.

The cynicism of the situation is that the fees for your gold membership is not a what-if: I will pay around $250 for one year.